"Building a StoryBrand" Book Review
Daniel Crosby • March 5, 2025
“Building a StoryBrand” by Donald Miller is a must read if you own or are starting a business.
You are an expert at your business, and you do what you do because you have a passion for wanting to help others. The challenge comes when you struggle to communicate that to the masses.
Marketing is how we communicate what we do and how it can help others. You might have an amazing service or product but without sharing it, what good is it?
“Building a StoryBrand” is the book that helps you lay out your messaging in such as way that your customers or clients will find you and say, “Yeah, they get me and I think they can help me solve the problem I’m having.”
The basis for the book is on helping communicate that you understand your customer’s (The HERO) problem and how you “The GUIDE) can help them.
The book is chocked full of Dos and Don’ts of how to create a messaging framework that gets your message seen and clearly understood.
If you’ve hit a wall or just want to freshen up your messaging and tell a better story then go grab “Building a StoryBrand” by Donald Miller.
Look for beautiful things when you're restless, uncomfortable, or on edge. There's something about acknowledging the good around us that helps us reset and realize that it's not all bad. If you're struggling to see beautiful things in the world, come see me and we can talk more about it. www.danielcrosbycounseling.com
“The Needs of the Heart” by Chip Dodd is a book that will blow your mind. When I picked it up, it’s a very small thin book. Less than 100 pages. I assumed I’d breeze through it in a couple of hours. About a month later I finished digesting it. The truth is we cannot fully live the life God has called us to unless we acknowledge that we do have needs, that these needs are good, and discover the healthy ways of meeting these needs. Chip takes common human needs like Security and Accomplishment and he unpacks what they really are pointing us to in his typical concise but brilliant depth. There’s no fluff here. With chapters just 3-4 pages each, you’re going to want to have a highlighter ready to underline, to ponder these topics, and maybe then to discuss them with someone you know and trust. You’ll come away from this book with a deeper sense what is already fulfilled within you and ones that might be lacking where you need to go do a deep dive with a lot of prayer and introspection. If you liked Chip’s book “The Voice of the Heart,” this is one is your next read. Go grab “The Needs of the Heart” by Chip Dodd.
Two ways a counselor might help you get uncomfortable and grow: 1. Systematic Desensitization is progressively working your way up to do harder things until you reach your goal and the hard things don't feel as hard anymore. 2. Flooding is when you conquer the struggle by going all in and confronting it head on. It's like teaching someone to swim by throwing them in the deep end of the pool. Could these things help you overcome some complacency? Come see me and we can talk more about it. www.danielcrosbycounseling.com
