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"Good to Great" Book Review
Daniel Crosby • January 22, 2025
“Good to Great” by Jim Collins is a really fun read, at least it is if you’re a business, leadership, personal growth nerd like me.

He did an enormous research study about why some companies are good and why some go on to greatness. You’ll recognize nearly every company and brand he refers to.

But you don’t have to own or lead a business to gain value from this book. It’s easy to adapt the principles for personal growth as well.

Here are 3 snippets of principles he teaches:

First Who Then What – Focus on getting the right people on your team and then decide what direction you’re going to go. Personally, how about that in terms of dating and friendships? The people we surround ourselves with can either elevate or detract from our life goals.

Confront the Brutal Facts – Especially in the south, where I live, people want to be “nice.” In fact, they sometimes want to be so “nice” they end up lying right to your face. Part of success is finding the truth. How valuable in business and relationships would it be to have someone by your side who states the truth and confronts you with the facts every single time?

A Culture of Discipline – We’ve all admired people who seem to have immense self-discipline whether it’s work ethic or personal health. The same is true in business. Setting a standard and abiding by it is crucial to success of moving from good to great. When we waver on our standards that’s when we get shaky and lose focus.

So if you’re like me and your life is pretty good but you’d like for it to be truly great, then you have to go grab this one. “Good to Great” by Jim Collins.
By Daniel Crosby February 21, 2025
17. Call a Cease Fire The problem with retaliation and revenge is that it becomes perpetual. My attack causes your counterattack causes my sneak attack causes you to launch your nukes and so on. This cycle only stops when one of two things happens. Either one of us destroys the other and the marriage or one of us decides to stop retaliating. I’m challenging you, the one hearing this, to be the one to choose to stop. Here are three ways to stop the ongoing attacks: 1. Put down your gun – This means taking a deep breath, lowering your voice, and sitting down if you’re standing or pacing. In essence, become less of a threat. 2. Surrender…sort of – Waving the white flag isn’t necessarily defeat if you think of it as living to fight another day. Say things like, “I’m tired of fighting.” “I need to stop talking about this for now.” “We can’t keep doing this.” (Refer back to our timeout topic earlier) 3. Begin peace talks – State what’s true like: “I know we love each other AND I also know that we totally disagree about this AND I know there’s a place we can come to an agreement on AND I know right now is not the time to keep going in circles AND I want to talk about it tonight when I get home around 6:30 if you’re willing.” Go Time: Which one of you is the more mature one that is going to choose to stop the cycle? Trick Question! No one wants to be the less mature one. If you’re both trying to be the mature one then this thing might just work out ok! Every day I help hurting frazzled people by walking with them as they get back on the path toward becoming who God created them to be. Shoot me an email if there’s anything I can do to help you or someone you know. daniel@danielcrosbycounseling.com
By Daniel Crosby February 19, 2025
“The Greatest Generation” by Tom Brokaw ought to be required reading for every high school student. Part of the challenges we have in our time today is that we’ve had it too easy. Not true of The Greatest Generation. Brokaw interviews dozens of the generation that lived through The Great Depression and then went on to serve in World War II. As you read their stories, there is just something different about them. They had to grow up fast and they were accustomed to struggle, hard work, and gratitude. What the lacked was laziness, entitlement, and passing the buck to the next guy. I often marvel when I hear stories about that generation, men and women who lied about their ages so they could join the military early and go to Europe or the Pacific and fight for freedom. Their sense of duty was inspiring. Unfortunately, most of that generation is gone. There are less than 1% of World War II veterans still alive today. Brokaw’s book keeps their wisdom alive though as we can still learn from them. We have a lot to learn from them if we are to keep this great experiment called America still moving forward. If you want a good book that will wow you and maybe humble you a little then go pick up “The Greatest Generation” by Tom Brokaw.
By Daniel Crosby February 17, 2025
17. Call a Cease Fire The problem with retaliation and revenge is that it becomes perpetual. My attack causes your counterattack causes my sneak attack causes you to launch your nukes and so on. This cycle only stops when one of two things happens. Either one of us destroys the other and the marriage or one of us decides to stop retaliating. I’m challenging you, the one hearing this, to be the one to choose to stop. Here are three ways to stop the ongoing attacks: 1. Put down your gun – This means taking a deep breath, lowering your voice, and sitting down if you’re standing or pacing. In essence, become less of a threat. 2. Surrender…sort of – Waving the white flag isn’t necessarily defeat if you think of it as living to fight another day. Say things like, “I’m tired of fighting.” “I need to stop talking about this for now.” “We can’t keep doing this.” (Refer back to our timeout topic earlier) 3. Begin peace talks – State what’s true like: “I know we love each other AND I also know that we totally disagree about this AND I know there’s a place we can come to an agreement on AND I know right now is not the time to keep going in circles AND I want to talk about it tonight when I get home around 6:30 if you’re willing.” Go Time: Which one of you is the more mature one that is going to choose to stop the cycle? Trick Question! No one wants to be the less mature one. If you’re both trying to be the mature one then this thing might just work out ok! Every day I help hurting frazzled people by walking with them as they get back on the path toward becoming who God created them to be. Shoot me an email if there’s anything I can do to help you or someone you know. daniel@danielcrosbycounseling.com
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