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"The E-Myth" Book Review
Daniel Crosby • February 5, 2025
In “The E-Myth,” Michael Gerber tackles the difficult ideas of entrepreneurship.
There’s a growing trend in our culture where we don’t want to work for “The Man.” That leaves us with the dream of starting our own business. The problem is, not everyone is cut out for starting and running a business.
Working as a plumber is much different than running a plumbing company. Being able to cook incredible food is much different than being able to run a successful restaurant.
Gerber lays out some of the challenges in entrepreneurship and give great advice on what to expect and how to overcome many of the common problems.
Delegation, Hiring and Firing, Finances, and Scaling are all topics discussed.
It’s a fun and interesting read due in part to how he weaves business advice into a story framework as we get to follow a coaching relationship between a business owner and her business coach.
If you own or are thinking of owning a business then this one’s for you. “The E-myth” by Michael Gerber.
17. Call a Cease Fire The problem with retaliation and revenge is that it becomes perpetual. My attack causes your counterattack causes my sneak attack causes you to launch your nukes and so on. This cycle only stops when one of two things happens. Either one of us destroys the other and the marriage or one of us decides to stop retaliating. I’m challenging you, the one hearing this, to be the one to choose to stop. Here are three ways to stop the ongoing attacks: 1. Put down your gun – This means taking a deep breath, lowering your voice, and sitting down if you’re standing or pacing. In essence, become less of a threat. 2. Surrender…sort of – Waving the white flag isn’t necessarily defeat if you think of it as living to fight another day. Say things like, “I’m tired of fighting.” “I need to stop talking about this for now.” “We can’t keep doing this.” (Refer back to our timeout topic earlier) 3. Begin peace talks – State what’s true like: “I know we love each other AND I also know that we totally disagree about this AND I know there’s a place we can come to an agreement on AND I know right now is not the time to keep going in circles AND I want to talk about it tonight when I get home around 6:30 if you’re willing.” Go Time: Which one of you is the more mature one that is going to choose to stop the cycle? Trick Question! No one wants to be the less mature one. If you’re both trying to be the mature one then this thing might just work out ok! Every day I help hurting frazzled people by walking with them as they get back on the path toward becoming who God created them to be. Shoot me an email if there’s anything I can do to help you or someone you know. daniel@danielcrosbycounseling.com
16. Go All In One of the most challenging things I see in my office with couples is a hesitancy to really go all-in on their marriage. If your marriage has gone through some difficulty lately, it’s hard to be all-in. We’re fearful and we want to protect ourselves from being hurt even more. Staying limbo doesn’t make for a good relationship. A contractor wouldn’t start building you a house until you’re all in and have signed the contract. A doctor won’t operate until you’re signed the paperwork saying you agree to the procedure. So how can you go all in? Here are 3 ideas: 1. Recognize the risks – Let’s apply some logic to this and admit that it could crash and burn. Just say that aloud! Now, write down worst case scenario and tell yourself what you would do if that happened. Chances are this is not a life ending decision to go all-in. 2. Clearly communicate deal breakers – Don’t tolerate the intolerable. If there’s a deal breaking behavior occurring, then break the deal. If an affair happens again, and again, and again, it’s probably time to stop kicking the can down the road and hit the eject button. 3. Choose to see the good – I know there WAS hurt in the past, but I want you to try to see the possible good in the future that will only come with being all-in. Is the good, good enough to justify taking the risk of going all-in. It’s Go Time: If you’re still wavering on going all-in, there may be more going on beneath the surface. Go talk to a good pastor or counselor who can help you dig and give you a different perspective on why you’re struggling to take that big step IN or OUT. Every day I help hurting frazzled people by walking with them as they get back on the path toward becoming who God created them to be. Shoot me an email if there’s anything I can do to help you or someone you know. daniel@danielcrosbycounseling.com
“Tuesdays with Morrie” by Mitch Albom is one of those must-read classics. It’s a hard read at times and it’ll have you tearing up. It’s a true story, a memoir of sorts, written by Albom. His favorite college professor Morrie develops the disease ALS and the book walks us through several week’s worth of conversations the two had together. Albom would go to Morrie’s house every Tuesday and visit with him as the disease progressed. The two move from student and pupil to close intimate friends as Morrie shares his thoughts on living life, ending life, and everything in between. There’s so much wisdom packed into this little book that you can’t read it without realizing some things in your own life that are poorly prioritized. It made me take stock of what is really important and ask the question, “Why do I stress about the things I do?” Relationships are more important than money, sex, and power. It’s more about how we live our lives and the legacy we leave behind than what we accomplished and what we can accumulate while we’re here. If you’re ready for a reset then start with “Tuesdays with Morrie” by Mitch Albom.
